Before tapping Publish

Run a final playtest and verify:

  1. The player can understand the goal.
  2. The core loop begins, progresses and ends correctly.
  3. Controls and interface labels are readable.
  4. The game contains no disallowed or unintended content.
  5. A private tester can complete the main loop without creator guidance.

Use a private playtest link when another person’s perspective is needed.

Publish and safety check

Tap Publish. Build performs a quick safety check before release. If the check identifies an issue, revise the game through Build chat and try again; do not look for a moderation bypass.

After publishing, Roblox says the game appears on the creator’s profile.

Initial audience

New Build games are initially available to age-checked players age 16 or older, with some regional exceptions. Eligible games may go through Roblox Select review for players ages 9–15. Roblox does not guarantee eligibility, acceptance or a review timeline.

Build games are not available to Roblox Kids ages 5–8. The 16+ guide explains the current audience model.

Discovery without guarantees

Moments can help showcase a Build game, and Roblox says more discovery features are planned. Ranking still uses Roblox’s normal retention-based discovery system.

There is no guaranteed placement, traffic level or ranking benefit for AI-generated content. Design for a clear first session and improve the game from real playtest feedback.

Common problems

  • Safety check fails: use the reason shown to revise and retry.
  • The game is not visible to younger players: the initial audience is age-checked 16+, subject to regional exceptions.
  • Discovery is low: no placement is guaranteed; focus on player experience rather than repeated low-quality generation.
  • Studio edits changed the rating flow: complete the required content and maturity questionnaire.