Before tapping Publish

Run a final playtest and verify:

  1. The player can understand the goal.
  2. The core loop begins, progresses and ends correctly.
  3. Controls and interface labels are readable.
  4. The game contains no disallowed or unintended content.
  5. A private tester can complete the main loop without creator guidance.

Use a private playtest link when another person’s perspective is needed.

Publish and safety check

Tap Publish. Build performs a quick safety check before release. If the check identifies an issue, follow the Build won’t publish checklist, revise the game through Build chat and try again; do not look for a moderation bypass.

After publishing, Roblox says the game appears on the creator’s profile.

Initial audience

New Build games start with the current age-checked 16+ audience, with some regional exceptions. For Roblox Select ages 9–15, Roblox’s current evaluation benchmark is 250 unique plays from Highly Engaged age-checked users within 60 days. Reaching the benchmark is not a guaranteed approval by itself; applicable review and eligibility requirements still apply.

Build games remain unavailable to Roblox Kids ages 5–8. The 16+ audience and Roblox Select guide explains the entry benchmark, the separate maintenance rule, and where to check progress.

Discovery without guarantees

Moments and approved Gameplay Videos on Home can showcase actual gameplay. Ranking uses Roblox’s normal recommendation system and its engagement/retention signals. The discovery guide explains the signals and upload boundaries.

There is no guaranteed placement, traffic level or ranking benefit for AI-generated content. Design for a clear first session and improve the game from real playtest feedback.

Broader younger-audience publishing requirements

Roblox’s current general publishing rules add facial age estimation for creators under 18 or government ID for creators 18+, 2FA, and either two consecutive months of Plus/Premium or a refundable 1,000 Robux per-game fee, along with evaluation and the underlying account/content requirements. The fee has engagement and moderation conditions; it is not guaranteed Select approval or a Build AI-credit price.

Build games still cannot reach Kids ages 5–8 by paying that fee. Read the 16+ and Select guide for the 250-entry/25-maintenance distinction and media-feed restriction. RDC's 100 HEP entry target is planned for November, not active on September 13. Use the launch checklist to prepare the current release and the monetization hub for optional earning methods.

Common problems

  • Safety check fails: use the reason shown to revise and retry.
  • The game is not visible to younger players: the initial audience is age-checked 16+, subject to regional exceptions.
  • Discovery is low: no placement is guaranteed; focus on player experience rather than repeated low-quality generation.
  • Studio edits changed the rating flow: complete the required content and maturity questionnaire.

After release, continue with the Build-chat update workflow. Use Creator Analytics to distinguish low discovery, early bounce and weak repeat play before choosing the next update.