The default audience

September 13 check: current entry remains 250 HEP within 60 days. RDC announces a reduction to 100 in November, not an immediate change. The separate maintenance benchmark remains 25 HEP over the previous 60 days. Use the readiness checklist and the actual Audience Reach dashboard; neither a number nor a self-reported checklist guarantees approval.

The 16+ state is part of the current Build publishing model, not proof that the creator deliberately selected mature content. Newly published Build games initially target age-checked players age 16 or older, with regional exceptions.

This publishing audience is separate from Build creator access, which begins at age 9 with age check, an eligible region and the Android/iOS mobile checklist. Mac appears in conflicting Availability wording. Return to the Build guide for current access checks, or use the publishing workflow before release.

How a Roblox Build game becomes eligible for Roblox Select

Roblox documents this current path for an eligible Build game:

  1. The new Build game begins with the current age-checked 16+ audience.
  2. Roblox evaluates engagement from Highly Engaged users and reviews the game for safety.
  3. The current engagement benchmark is 250 unique plays from Highly Engaged age-checked users within a 60-day window.
  4. Progress appears in Creator Hub → Audience Reach.
  5. Applicable creator, content, maturity, safety, and review requirements still apply.
  6. For Build specifically, the documented younger-player route is Roblox Select for ages 9–15.

250 is not “250 normal players.” It is also not 250 raw visits. Roblox’s current rule counts unique plays from users who meet its Highly Engaged and age-check criteria.

What counts as a Highly Engaged Player?

Roblox says its analysis includes signals such as account tenure, playtime or play history, and platform spend. A player must have engaged with the game, but a qualifying purchase for the platform-spend signal does not have to happen inside that game.

Roblox does not publish every internal numeric cutoff. It has not provided one universal minimum Robux amount, exact account age, exact playtime requirement, or public scoring formula.

Audience Reach is the authoritative account-specific progress view; do not try to reverse-engineer a universal HEP formula.

250 to qualify, 25 to maintain eligibility

Entry — 250

On August 19, 2026, Roblox reduced the entry threshold from 500 to 250. The current entry benchmark is 250 unique plays from Highly Engaged age-checked users within 60 days.

Maintenance — 25

The maintenance rule applies only after a game has already qualified. Roblox’s July 16 update describes a separate bar of 25 Highly Engaged Players over the previous 60 days for maintaining eligibility.

Do not confuse the two numbers: 250 is the current entry benchmark; 25 is the maintenance bar after eligibility has already been earned.

Where to check your Roblox Select progress

  1. Open Creator Hub.
  2. Select the game.
  3. Open Audience Reach.
  4. Review the current Highly Engaged Player count and evaluation status.

Build Creator cannot independently determine whether an account or game satisfies Roblox’s unpublished HEP criteria. Use the dashboard value rather than a third-party calculator.

Does reaching 250 automatically unlock Roblox Select?

No. Reaching 250 satisfies the current engagement benchmark; it should not be described as a guaranteed instant unlock.

Roblox still evaluates safety and applies the relevant creator, content, and maturity requirements. Build-specific Support also describes the Select route as including a content review. If publishing or review is blocked, use the publish troubleshooting guide instead of assuming the count overrides the review.

Can Build reach Roblox Kids ages 5–8?

No. Current Build-specific Roblox Support says Build games cannot currently be made available to Roblox Kids ages 5–8.

Keep the audiences separate:

  • Roblox Select: ages 9–15; eligible Build games can pursue this route.
  • Roblox Kids: ages 5–8; currently unavailable for Build games.

August 25: reward-driven media-feed restriction

Roblox’s August 25 policy announcement excludes a game from Kids and Select when all three conditions are present:

  1. It presents a media feed, such as short videos, images or story-style posts.
  2. It uses or mimics autoplay, a continuous replay loop, infinite scroll or autoscroll.
  3. Continued viewing earns a reward or implies that watching is required to earn one.

The combination matters. This specific rule should not be described as banning every image, video or reward on its own. Players in Kids/Select can lose access until the game is redesigned and re-reviewed. Roblox says other qualification requirements remain and the Engaged Player criteria does not reset after a compliant redesign.

The announcement’s FAQ explicitly excludes ordinary Rewarded Video Ads from this specific rule: they do not use the continuous-feed pattern. That exception is not an exemption from other advertising or content rules.

Broader Roblox publishing requirements for younger audiences

The general publishing documentation applies beyond Build. It lists an account in good standing and at least two days old, an age check and the content/maturity questionnaire. Current younger-audience verification uses facial age estimation for creators under 18, or government ID for creators 18+. 2FA and either two consecutive months of Roblox Plus/Premium or a one-time refundable 1,000 Robux publishing fee per game also apply, plus game evaluation. The old ID-or-linked-parent wording is not the current requirement.

The documented fee refund depends on maintaining 25 Highly Engaged Players for 60 days under Roblox’s moderation conditions. Permanent moderation or removal for violating Community Standards during that period prevents the refund. This is a conditional publishing-fee mechanism, not a refund promise for AI credits or a substitute for the separate 250 HEP entry benchmark. Audience Reach shows the account-specific requirements and status.

Refund documentation conflict: the publishing guide states the 25-player/60-day condition above, while the current Kids and Select FAQ describes a 90-day refund timeline, subject to permanent-removal exceptions. These official descriptions are not aligned. Check the terms shown in Audience Reach before paying; Build Creator cannot promise which refund timeline applies to an individual game.

General publishing also offers optional expedited review; it does not remove safety standards. Paying a general publishing fee does not make a Build game available to Kids ages 5–8. Current Build-specific Support only offers the younger-audience path through Select ages 9–15.

Keep the game review-ready

  1. Use original, age-appropriate content.
  2. Follow the Restricted Content Policy and Community Standards.
  3. Test every generated scene and interaction.
  4. Remove unintended text, references or behavior.
  5. Avoid assuming that an automatic rating guarantees Select access.

Studio edits can change the process

A Build project can be opened in Studio. Changes beyond prompting, including custom code, can remove Build’s automatic Moderate rating. The creator then needs to complete the content and maturity questionnaire before publishing.

Read the Studio edit guide before making the handoff.

Common misunderstandings

  • “16+ means Restricted content”: the current Build audience rule and Roblox content labels are not interchangeable claims.
  • “Every game moves to Select after 250”: the threshold is an engagement benchmark inside a wider eligibility and review process.
  • “Parents can always override it”: Build games are not available to Roblox Kids ages 5–8 under the current rule.
  • “Studio guarantees a lower age”: Studio edits can add a questionnaire step; they do not guarantee a rating.